National Parks: Everglades
A rebranded informational packet for the Everglades designed to enhance the visitor experience.
Project Type: Print & Branding
Purpose: To make exploring more enjoyable
This project is a rebrand of an informational packet for the Everglades designed to enhance the visitor experience at the park. I aimed to encourage visitors to explore and interact with the park in a more immersive way. I accomplished this by incorporating a scavenger hunt concept and using a grungy, camping-inspired take on the Unigrid aesthetic to promote exploration.
Everglades Unigrid, used as you navigate the park
Front and back of folder that holds animal identifier and information guide
Animal identifier (left) and information guide